In today’s competitive business landscape understanding how your marketing efforts drive phone calls can significantly boost your ROI. Through the tracking and analysis of calls made as a result of your efforts, call tracking software offers priceless insights. If you’re on a budget don’t worry! There are plenty of free call tracker software options available in 2024. Let’s dive into the top 20 free call tracker software solutions that can help your business thrive.
What is Call Tracking Software?
Call tracking software is a tool that helps businesses track and analyze phone calls generated by their marketing efforts. By assigning unique phone numbers to different campaigns, businesses can determine which strategies are most effective. Key features often include call recording, call analytics, and integration with other marketing tools.
Benefits of Using Call Tracking Software
Improved Marketing ROI
Businesses can more efficiently allocate their marketing money by using call tracking to see which initiatives are generating phone calls.
Enhanced Customer Insights
By recording and analyzing calls, businesses can gain deeper insights into customer preferences and pain points.
Better Lead Management
Call tracking software can help manage leads by routing calls to the right agents and providing detailed call histories.
Criteria for Choosing Call Tracker Software
When choosing call tracking software, consider the following:
- Ease of Use
The software should be user-friendly and easy to set up. - Integration Capabilities
Ensure the software can integrate with your existing CRM and marketing tools. - Reporting and Analytics
Look for robust reporting and analytics features to gain actionable insights.
Top 20 Free Call Tracker Software in 2024
Here’s an overview of the top 20 free call tracker software options in 2024:
1. CallRail
CallRail is a powerful call tracking software known for its dynamic number insertion which helps businesses track calls from various marketing channels by automatically swapping phone numbers on websites based on visitor behavior. Its call recording feature allows companies to analyze customer interactions and improve service quality. The multi-channel attribution feature provides a comprehensive view of campaign performance helping businesses optimize their marketing strategies. CallRail’s user-friendly interface and reliable customer support make it a popular choice although the free version offers limited features, and advanced analytics are only available in paid plans.
Key Features:
- Dynamic number insertion
- Call recording
- Multi-channel attribution
Pros:
- Comprehensive reporting
- Easy to use
Cons:
- Limited features in the free version
2. HubSpot
HubSpot offers integrated call tracking within its robust CRM platform, making it easy to track calls and manage customer data seamlessly. The software provides detailed call analytics to help businesses understand call performance and improve their marketing strategies. Call recording is also available, aiding in training and quality assurance. HubSpot’s call tracking is praised for its seamless integration with other HubSpot tools and excellent customer support. However some advanced features require a paid plan, which might be a limitation for businesses on a tight budget.
Key Features:
- Call tracking integrated with CRM
- Detailed call analytics
- Call recording
Pros:
- Seamless integration with HubSpot CRM
- Excellent customer support
Cons:
- Some advanced features require a paid plan
3. CallTrackingMetrics
CallTrackingMetrics provides comprehensive call attribution and analytics, enabling businesses to track calls and text messages from various marketing efforts. The software features IVR menus and call recording, enhancing customer service and operational efficiency. It integrates well with multiple marketing platforms, offering robust analytics to drive data-driven decisions. While CallTrackingMetrics is powerful, its free plan has limited minutes, which might not suffice for high-volume call tracking needs.
Key Features:
- Call attribution
- Text message tracking
- IVR menus
Pros:
- Robust analytics
- Integrates with various marketing platforms
Cons:
- Free plan has limited minutes
4. Freshdesk
Freshdesk’s call tracking software includes call routing, recording, and analytics, making it an excellent choice for customer support teams. The user-friendly interface and integration with Freshdesk support helpdesk enhance the overall customer experience. Freshdesk offers valuable insights into call performance, though its free tier features are somewhat limited, which might require businesses to upgrade to access more advanced functionalities.
Key Features:
- Call routing
- Call recording
- Analytics and reporting
Pros:
- User-friendly interface
- Integrates with Freshdesk support
Cons:
- Limited free tier features
5. Bitrix24
Bitrix24 is a versatile CRM that includes call tracking, recording, and comprehensive analytics. It offers a free CRM system, making it an attractive option for small businesses. Bitrix24’s feature set is extensive, covering various aspects of customer relationship management. However, the software can be complex to set up and navigate, which might pose a challenge for new users.
Key Features:
- CRM integration
- Call recording
- Analytics
Pros:
- Free CRM included
- Comprehensive feature set
Cons:
- Can be complex to set up
6. Google Voice
Google Voice provides a free local phone number, call forwarding, and voicemail transcription, making it a simple yet effective call tracking solution for personal and small business use. The platform works nicely with other Google services and is simple to use. However, its features are relatively basic compared to more specialized call tracking software, making it less suitable for businesses with advanced call tracking needs.
Key Features:
- Free local phone number
- Call forwarding
- Voicemail transcription
Pros:
- Easy to use
- Free for personal use
Cons:
- Limited features for business use
7. CallFire
CallFire offers call tracking, voice broadcasting, and text messaging services. It is known for its simple setup and affordable pricing for paid plans. CallFire’s features in the free version are somewhat limited, but it provides essential call tracking capabilities that can benefit small businesses and startups.
Key Features:
- Call tracking
- Voice broadcasting
- Text messaging
Pros:
- Simple setup
- Affordable pricing for paid plans
Cons:
- Limited features in free version
8. PhoneWagon
PhoneWagon features dynamic number insertion, call recording, and detailed reporting and analytics. Its user-friendly interface and excellent customer support make it a popular choice for businesses looking to track and analyze calls effectively. The free version of PhoneWagon has limited features, which might require businesses to upgrade for more comprehensive capabilities.
Key Features:
- Dynamic number insertion
- Call recording
- Reporting and analytics
Pros:
- User-friendly
- Excellent support
Cons:
- Free version has limited features
9. Twilio
Twilio offers programmable voice and SMS capabilities, along with detailed analytics for call tracking. It is highly customizable, allowing businesses to tailor the software to their specific needs. Twilio operates on a pay-as-you-go pricing model, making it flexible for different usage levels. Nevertheless, to set it up and utilize it properly, some technical knowledge is needed.
Key Features:
- Programmable voice
- SMS capabilities
- Detailed analytics
Pros:
- Highly customizable
- Pay-as-you-go pricing
Cons:
- Requires technical knowledge
10. RingCentral
RingCentral provides a comprehensive communication solution that includes call tracking, recording, and video conferencing. It is reliable and scalable, making it suitable for businesses of all sizes. The free plan offers limited features, so businesses may need to consider paid plans to access the full range of functionalities.
Key Features:
- Call tracking
- Call recording
- Video conferencing
Pros:
- Comprehensive communication solution
- Reliable and scalable
Cons:
- Limited free plan
11. Zoho CRM
Zoho CRM integrates call tracking with its powerful CRM functionalities, offering detailed call analytics and recording. The seamless integration with other Zoho tools makes it a robust solution for managing customer relationships. While feature-rich, Zoho CRM has a learning curve, which might be challenging for new users.
Key Features:
- Integrated call tracking
- CRM functionalities
- Call analytics
Pros:
- Seamless CRM integration
- Feature-rich
Cons:
- Learning curve for new users
12. Grasshopper
Grasshopper is a virtual phone system that includes call forwarding, voicemail transcription, and basic call tracking features. It is easy to use and comes with a mobile app, making it convenient for businesses on the go. Grasshopper’s call tracking capabilities are more basic compared to other software, which might limit its effectiveness for detailed call analysis.
Key Features:
- Virtual phone system
- Call forwarding
- Voicemail transcription
Pros:
- Easy to use
- Mobile app available
Cons:
- Basic call tracking features
13. CallHippo
CallHippo offers call tracking, an IVR system, and call analytics in a user-friendly interface. It provides affordable plans, making it a good choice for small businesses. However, the free version has limited features, which might necessitate upgrading to a paid plan for more advanced capabilities.
Key Features:
- Call tracking
- IVR system
- Call analytics
Pros:
- User-friendly interface
- Affordable plans
Cons:
- Limited features in free version
14. Aircall
Call tracking, contact center functionality, and CRM connectors are all offered by Aircall. It is scalable and integrates well with other business tools, making it suitable for growing businesses. The free plan has limited features, so businesses might need to upgrade to access the full suite of functionalities.
Key Features:
- Call tracking
- Call center functionalities
- CRM integrations
Pros:
- Scalable
- Easy integration with other tools
Cons:
- Limited free features
15. MightyCall
MightyCall is a virtual phone system that includes call tracking and voicemail transcription. It is easy to set up and affordable, making it a good option for small businesses. MightyCall offers essential call tracking features, but it lacks some advanced functionalities found in more specialized software.
Key Features:
- Call tracking
- Virtual phone system
- Voicemail transcription
Pros:
- Easy to set up
- Affordable pricing
Cons:
- Limited advanced features
16. Talkdesk
Talkdesk provides comprehensive call tracking, an IVR system, and detailed call analytics. It is a scalable solution with a robust feature set, making it suitable for larger businesses and call centers. The free plan offers limited features, so businesses may need to consider paid options for full access.
Key Features:
- Call tracking
- IVR system
- Call analytics
Pros:
- Comprehensive feature set
- Scalable solution
Cons:
- Free plan has limited features
17. Dialpad
Dialpad features AI-powered call tracking, voice intelligence, and CRM integrations. Its advanced AI capabilities and user-friendly interface make it a standout choice for businesses looking to leverage technology for call tracking. The free tier has limited features, which might require businesses to upgrade for more comprehensive functionality.
Key Features:
- AI-powered call tracking
- Voice intelligence
- CRM integrations
Pros:
- Advanced AI features
- User-friendly interface
Cons:
- Limited free tier features
18. Vonage
Vonage offers call tracking, a virtual phone system, and video conferencing capabilities. It is known for its reliability and comprehensive communication tools. The free plan is very limited, so businesses looking for full call tracking features might need to explore paid plans.
Key Features:
- Call tracking
- Virtual phone system
- Video conferencing
Pros:
- Reliable service
- Comprehensive communication tools
Cons:
- Free plan is very limited
19. 8×8
8×8 provides call tracking, contact center functionalities, and CRM integrations. It offers a robust feature set and scalability, making it suitable for businesses of all sizes. The free version has limited features, which might necessitate upgrading to a paid plan for advanced capabilities.
Key Features:
- Call tracking
- Contact center functionalities
- CRM integrations
Pros:
- Robust feature set
- Scalable
Cons:
- Limited features in free version
20. JustCall
JustCall features call tracking, CRM integrations, and call recording. It is easy to use and supported by good customer service, making it a popular choice for businesses. The free plan has limited features, so businesses might need to consider paid options for full access to its capabilities.
Key Features:
- Call tracking
- CRM integrations
- Call recording
Pros:
- Easy to use
- Good support
Cons:
- Free plan has limited features
Conclusion
In 2024, there are numerous free call tracking software options available to help businesses optimize their marketing efforts and gain valuable customer insights. From feature-rich platforms like CallRail and HubSpot to user-friendly options like Google Voice and Freshdesk there’s a solution for every need and budget. By understanding your requirements and evaluating these options you can choose the best call tracking software to enhance your business operations.You can also check our live tracker.
FAQs
What is call tracking software?
Call tracking software helps businesses monitor and analyze phone calls generated from their marketing campaigns, providing valuable insights into campaign effectiveness.
How does call tracking software improve marketing ROI?
By tracking which campaigns generate phone calls, businesses can allocate their marketing budget more effectively and improve overall ROI.
Can free call tracking software be effective?
Yes, free call tracking software can be effective, especially for small businesses or those just starting. However, they may have limitations compared to paid versions.
What are the limitations of free call tracking software?
Free call tracking software may have limited features, such as fewer tracking numbers, limited minutes, or fewer integrations with other tools.
How do I choose the right call tracking software for my business?
Consider factors like ease of use, integration capabilities, reporting and analytics features, and your specific business needs when choosing call tracking software.